2011. The Society of Naval Architects and Marine Engineers
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Effective commercial shipbuilders utilize the principles of mass customization to achieve production efficiencies. This approach can allow new ship designs to satisfy specific customer requirements without substantially impacting the cost or delivery schedule. In part, this is achieved by maintaining learning curve benefits at individual workstations, where similar but nonidentical interim products are produced. The changes to an existing design when employing mass customization can be estimated in design and production effort required to implement the changes. Using a notional ship design and a notional shipyard production process, this study uses Monte Carlo simulation to evaluate the impacts of various levels of change on delivery performance.