Africa Heart Beat: Combining Culture and Sports to Create Health Awareness
- Nouba Ndem (Schlumberger) | Eric Okong (Schlumberger)
- Document ID
- Society of Petroleum Engineers
- SPE International Conference and Exhibition on Health, Safety, Environment, and Sustainability, 27-31 July, Virtual
- Publication Date
- Document Type
- Conference Paper
- 2020. Society of Petroleum Engineers
- 7.5 Professionalism, Training, and Education, 7.5.1 Ethics, 7 Management and Information
- Health, Sports, Wellness Program, Africa, Culture
- 1 in the last 30 days
- 24 since 2007
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This paper describes the approach used by an oilfield service company to combine local culture and sporting activities to increase health awareness among its workforce in the Sub-Saharan Africa region. Using this approach resonated with the participants to actively engage them in a wellness initiative entitled Africa Heart Beat.
A health walk and run event was organized for employees and their family members with the aim of increasing health awareness not just at work but also at home.
Simultaneous events were held in various locations across the Sub-Saharan Africa region. Employees and their families walked, ran, played football and also participated in yoga, cardio exercises, boxing, a 100m sprint and other fun sporting activities.
To increase the engagement of the participants, the event was given a local culture theme centered around the preferred musical instrument of Africa: the drum. The Africa Heart Beat event featured drummers dressed in traditional African attire.
Associating the initiative with African drums and traditional dance groups energized the participants. Over 1,200 people took part in the running and walking activities, collectively covering a distance of 7000km. Participant's feedback indicated appreciation of the cultural theme. The Africa Heart Beat campaign was embraced by the workforce much more than a one-off health initiative as the event was regarded as a celebration of African culture. The campaign raised awareness on the benefits of staying fit and resulted in locations continuing to hold monthly fitness activities such as employees creating their own walking and running groups. This initiative has had a sustained positive impact on the wellness of the employees as well as benefiting workplace morale.
This paper describes how health initiatives celebrating local culture can be used to raise awareness on the importance of fitness and engage employees and their families in wellness initiatives.
|File Size||738 KB||Number of Pages||7|
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