Choice Not Chance: A Dropped Objects Prevention Campaign Based On Emotional Engagement and Personal Choice
- Davide Scotti (Saipem SpA) | Darren Matkin (Saipem SpA) | Alessandro Negri (Saipem SpA)
- Document ID
- Society of Petroleum Engineers
- SPE International Conference and Exhibition on Health, Safety, Security, Environment, and Social Responsibility, 16-18 April, Abu Dhabi, UAE
- Publication Date
- Document Type
- Conference Paper
- 2018. Society of Petroleum Engineers
- 6 Health, Safety, Security, Environment and Social Responsibility, 6.1.5 Human Resources, Competence and Training, 6.1 HSSE & Social Responsibility Management
- positive personal choice, communication innovations, rejects chance, drops environment, emotional engagement
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During 2015 & 2016, Saipem experienced an increase in Dropped Object cases, despite the traditional systems, processes, training and campaigns to prevent against such an occurrence being in place. The majority of these were traced to a failure in following simple rules, which would protect an individual and their colleagues around them, a personal choice that increased the chance of a potentially catastrophic and life changing event taking place. Considering the conclusion, Saipem took the approach to invert the negative choice to take a chance, to instill a ‘drive’ in people to take a positive choice, one that rejects chance: Choice Not Chance!
Saipem's HSE Culture department, along with the strong sponsorship of the Executive Vice President of the Offshore Division, began the evaluation of innovative approaches, working towards creating a trigger to embrace positive personal choice over chance whenever operating in a drops environment.
The methodology followed was that of generating a powerful emotional engagement with the characters in a film dramatization, along with a very personal and credible message delivered to the viewer by the EVP himself. This highly emotional and impactful media would then be the catalyst to provoke lasting personal change in all subsequent locally driven drops training sessions and campaigns.
To provoke such a change required utilizing the latest in Hollywood style methods that personally connect the viewer to both the characters and the environment. The media needs to enable an individual to personally transpose themselves into the roles of the characters, sharing their situations, actions, attitude and emotion. The key to this is creating and fostering an inclusive and recognizable environment, one where people can feel they can connect to because it ‘speaks’ to them on a peer to peer level, reflecting their own everyday ‘way of life’.
Following four months of internal development, filming began on a powerful storyline centering around two friends and their families, following the tragic events that unfold due to a very simple, but negative personal choice, and a willingness to take a chance.
The paper demonstrates the critical need to use the latest communication innovations and techniques to reach the heart and mind of an audience who are exposed daily to high quality, high definition, multi-social media. Communications surrounding HSE topics are more and more required to meet the social expectation of the receiver, if they are to be effective. The paper describes Saipem's implementation of the film within the dropped objects campaign, and the effects such media has on its audience.
|File Size||1 MB||Number of Pages||9|