Unconventional production has required us to rethink how we approach artificial lift. Unlike conventional production, rapid decline rates in low permeability shale plays require operators to install artificial lift technology earlier in the life of the well. These rapid decline rates also necessitate artificial lift systems which have increased flexibility and broad operating envelopes. Long deep lateral well sections require attention to how the lateral sections will drain to a location from which liquids can be lifted to surface. Conventional production optimization tools also play an important role to help optimize unconventional lift operations. With many variables to consider in unconventional production and the need for artificial lift early in the life of wells, artificial lift should be considered during asset development planning and design.

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