We are all familiar with thinking in terms of upstream and downstream; even oil and gas. However, there is a new product stream that has not captured our attention and is rarely considered: the data stream. Once converted to information, this stream enables processed data, demands an audience, and encourages solutions while requiring technology to better visualize themes. Truly valuing information, leads to better decision making support tools and thus increases the profitability quotient.

You can access this article if you purchase or spend a download.