After successfully establishing a global journey management center (GJMC) for its operations in the Middle East, an oilfield services company implemented a driving point system that uses real-time data from driver monitoring systems in company vehicles. The system measures driving performance so that the GJMC can quickly provide feedback to drivers and initiate appropriate driving safety actions.
This paper describes how the system shares features of driving point programs such as those used by driver licensing authorities in Europe that demerit drivers as a consequence of road traffic offenses. The system developed by the company also includes recognition of drivers who consistently demonstrate safe behavior.
In January 2013, every driver in the company's Middle East operations was allocated 12 points in a personal driving account. Any driving offenses are documented and verified in the system, with the driver and their managers receiving notification via a short message service (SMS) text stating the type of driving offense, the number of points lost, and the points remaining. The driver has 72 hours to challenge the decision. After 12 months, the main unsafe driving traits identified by the system have been over speeding, hard acceleration, heavy breaking and driver fatigue.
When a driver loses all of the allocated 12 points, the GJMC restricts the person's driving rights of company vehicles until an improvement plan is documented by the driver's manager. Drivers can recover points if they demonstrate adherence to expected driving safety behaviors. Drivers who maintain all of their 12 points during a full year period receive an official recognition letter from their business unit manager.
The paper discusses the improvements in several behavior based indicators and the reduction of automotive incidents achieved since the introduction of the driver point system in the 14 countries covered by the company's Middle East GJMC.