The oil and gas (O&G) business is going through a natural but accelerated evolution to incorporate more digital tools into its business model. While it is important to adapt quickly, under such circumstances it is equally important to plan with the future in mind. The biggest challenge the oil and gas industry has faced recently is the sudden shifts in demand and supply. The pandemic era curbed demand, while the recovery resulted in an unprecedented supply shortage. This imbalance identified an opportunity to quickly evolve new sales and operational planning (S&OP) processes. These processes were designed to continually balance supply and demand at different time horizons. The digital capabilities were further empowered to harness S&OP potential to forecast and plan better than ever before. The digital planning tool (DPT) is now part of the business fabric, enabling product forecasting up to 12 months out. This paper illustrates one of the steps in the technological digital journey driven by O&G service companies. It shows how implementing a DPT enables S&OP processes to optimize resource management. Such optimization creates a more agile and accurate response to a fluctuating demand-supply balance, improving company performance overall.

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