Companies generally face challenges to innovate with regard to methodologies used for the training and awareness of their employees, contractors and communities located within the area of influence. Monotony in training within the classrooms, lack of motivation and poor attendance by employees, turnover of personnel, level of satisfaction with activities, among others, are the reasons for noncompliance with the company's environmental policies and programs, and, therefore, resulting in impacts on the natural environment.

A methodology for experiential training allowed for deepening and coordinating a program for addressing and strengthening the culture and environmental behaviors associated with the protection and preservation of natural resources and ecosystems. In order to identify and prioritize the need for training, criteria such as detection of main deviations based on organizational goals, the national and regional environmental context (i.e. Child Phenomenon) and expectations from stakeholders were utilized so that the program could have a scope beyond legal compliance.

The teaching was adjusted with education tools, such as sketches prepared by subject experts that were effective on the culturization of the subjects discussed, leaving a memorable impression. In addition, feedback from experiences or knowledge of participants were taken into consideration in order to enrich these activities. The mobile classroom was utilized in order to bring training activities to the work sites for the purpose of avoiding transportation of employees from locations that are usually distant in the event of oil fields and to ensure a broad coverage. During these sessions, an appropriate and pleasant interaction environment was provided outdoors, with theoretical – ludic awareness methodologies.

The evaluation of the training transfer was performed through follow-up indicators, such as management inspections and crossed audits among contractors, showing significant improvements in results. The methodology has extended coverage to 85 to 90% with participation higher than 1,300 individuals in two months. A relevant subject for the program was the involvement of the communities within the area, by transmitting a message of development and a perspective of a better future for coming generations.

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