In the Oil & Gas industry, tables and spreadsheets are the software user interface (UI) norm that has persisted beyond its value. Although users ranging from field engineers to geologists to physicists typically use spreadsheets on a day to day basis, the advent of social media and mobile devices has evolved the presentation of large amounts of data in a visual manner. The table has become cumbersome and tedious in contrast.

Dashboards are visual displays that are usually a combination of text and graphics with an emphasis on graphics. The reason being graphical representation, handled expertly, can often communicate with greater efficiency and richer meaning (Few, 2006). To benefit the user it should display the most important high-level information in order to complete the task or task(s) at hand.

Presenting data visually from day-to-day well operations in a simple-to-consume format provides customer value, technical value and business value. Why bury data in columns and rows when graphs and charts would convey the same information visually? Users have already embraced the mobile UI (think iPad, Android tablet) in every day use, which has shortened the adoption rate of a typical user in this industry. They are already accustomed to gathering information they need quickly and efficiently, in scannable, at-a-glance data. The value gains that have already been realized in the use of ordinary applications are opportunities waiting to be realized in the use of data presentation from well operations.

However, implementing this kind of user experience can be challenging and will take some convincing. Attitudes tend to fall within the "but we have always done it that way" mentality. The intent of this paper is to cover the challenges of user experience engineering as it pertains to Oil & Gas software and the possibility of shared UI concepts between the consumer-driven UIs from mobile and social media applications.

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