This paper will outline the corporate culture and environment that affected how a service company engaged the digital oil field (DOF) concept and continues to embrace it moving forward. We will discuss how the company continues to address the need for a digital energy/digital oil field initiative not only for its customers, but for its own use as well.

Discussion will cover topics from early individualized products to meet exploration and production (E&P) customers' needs through maturation of those products. We'll describe the bundling and eventual integration of those products into a system—integrated with human resources—to address the needs of a modern exploration, drilling, completion and production scenario.

The response to the myriad issues with hardware to produce data, software to manage data, and ultimately the workflow and culture around using information is an evolutionary process. Missteps and successes brought on by that evolution should be noted as lessons learned, which can be applied by others to move forward with their own DOF technology.

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