All companies are trying to produce organisational cultures that support their performance goals and growth aspirations.

This paper looks at how the increased connectivity afforded by the creation and use of collaborative environments can influence corporate culture by examining its impact on group dynamics and individual behaviours.

As well as looking at this inter-relationship, it also provides some advice on how to create these environments, including how to engage and enrol staff, and manage the transformation.

Finally a section is devoted to describing a Social Network Analysis tool that can benchmark and monitor the impact and effectiveness of collaboration.

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