... project young entrepreneur livewire programme participant business plan country programme programme Workshop business idea shell livewire innovation Entrepreneur society of petroleum engineers Italy bright idea Country programmes, which are based on the Shell LiveWIRE model, offer...

... where sustainability is managed as any other business item. The ultimate aim of the paper is to demonstrate how sustainability will be introduced into the corporate business plan, as a measurable item against which we can measure our performance, be audited and benchmark. Also to offer ideas as to how...