Shell Canada adopted Sustainable Development in 1990 as the approach to managing the environment. The corporation's president, representing the energy industry on the National Round Table on the Environment and the Economy, provided key direction on the development of the process. The national concepts of Sustainable Development principles were utilized as a starting point, but quickly a Shell specific policy was approved, followed by Corporate Principles and Targets and Undertakings. These are being further developed in both the upstream and downstream with leadership from the Resources (E&P) Department. Cascading of Targets and Undertakings has occurred to E&P followed by operating complexes, the drilling sites and the seismic lines. Steps were carefully programmed to learn from specific application before expanding to all areas. All plans are expected to be in place by mid 1992. Plans contain short and long term targets but focus on a rolling 2 year identification of actions to meet those targets. The plans permit an annual appraisal of accomplishments as well as budgeting for successive years. The move to Sustainable Development planning is a significant shift in industry attitude and approach but demonstrates the ability for the coexistence of environmental and economic demands.

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