How do you ingrain a culture of responsible environmental performance? First rolled out in June 2005, EMFORCE (ExxonMobil Fundamentals of Regulatory Compliance and Environment) is an in-house course that equips employees and contractor leaders with skills, knowledge and tools to lead the workforce in environmentally responsible day-to-day operations and project planning. To date, this two day course has been delivered to twenty three classes totaling over 400 workers. Typical class attendees include Steam Engineers, Operations Technical Facilities Managers, Plant Foremen, Field Foremen, Maintenance Planning Leaders, Operations Superintendents, Plant and Field Operations Specialists, Project Engineers and Advisors for whom it is required training.

EMFORCE provides a foundation of knowledge from which to begin, and positions environmental responsibility as a core value. What it means for each individual to further the corporate goal of "Protect Tomorrow. Today." is explored, and the expectation that all workers can and must be Environment Leaders is woven throughout. The course culminates with a call to leadership, and the public sharing of each participant's Personal Action Plan with senior management. The ongoing sharing of lessons learned and reinforcing of messaging continues outside the course through the use of "EnviroAlert" bulletins to operating and project groups on a regular basis.

EMFORCE is contributing to real environmental performance improvements including a reduction in lease sizes for new shale gas drilling and reduced night time lighting at Imperial Oil Resources’ western Canada operations to name a few. Environmental considerations are now consistently making their way into pre-job planning meetings and job safety analyses.

EMFORCE is helping build a culture of responsible environmental performance. The course continues to be successful for a number of reasons. It is continually updated by senior in-house environment and regulatory staff who deliver the material. Senior management actively and visibly provides support by personally opening and closing each session. In addition, the course features recent and relevant in-house case studies, uses breakout groups, and requires each participant to develop a "Personal Action Plan". Examples of expected behavior are modeled and discussed.

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