In this case study, we apply a novel fracture imaging and interpretation workflow to take a systematic look at hydraulic fractures captured during thorugh fracture coring at the Hydraulic Fracturing Test Site (HFTS) in Midland Basin. Digital fracture maps rendered using high resolution 3D laser scans are analyzed for fracture morphology and roughness. Analysis of hydraulic fracture faces show that the roughness varies systematically in clusters with average cluster separation of approximately 20' along the core. While isolated smooth hydraulic fractures are observed in the dataset, very rough fractures are found to be accompanied by proximal smoother fractures. Roughness distribution also helps understand the effect of stresses on fracture distribution. Locally, fracture roughness seems to vary with fracture orientations indicating possible inter-fracture stress effects. At the scale of stage lengths however, we see evidence of inter-stage stress effects. We also observe fracture morphology being strongly driven by rock properties and changes in lithology. Identified proppant distribution along the cored interval is also correlated with roughness variations and we observe strong positive correlation between proppant concentrations and fracture roughness at the local scale. Finally, based on the observed distribution of hydraulic fracture properties, we propose a conceptual spatio-temporal model of fracture propagation which can help explain the hydraulic fracture roughness distribution and ties in other observations as well.