The paper discusses the very nebulous nature of measuring the ROI on energy education. However, it suggests that such returns are measurable in terms of an improved (more certain) business environment that would be realized with an informed (energy literate) public.

In K-12 alone there is very real demand for balanced educational programs in energy. Specifically, in spite of the lack of curriculum requirements to cover the topic, teachers are requesting educational material that meets national and local educational standards by demonstrating "good science", alternatives and cost/benefit analysis. Educators recognize that the energy theme is a great way to teach history, geography, economics, earth sciences and social sciences, etc.

The industry is asked if it will not meet this real demand for balanced energy education, who will? Education is the foundation that leads to a public that understands the importance of energy in its economic well being and in its quality of life. Such an informed public will then allow for a more stable and rational business environment for the industry. Is the industry willing to bypass this investment opportunity?

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