There is a very long and continuously expanding list of considerations in the process of designing and optimizing fracture stimulation treatments. As a result, there exists today an equally long and varied list of recommended design and optimization procedures for fracture stimulation. However, for each of these methods, the key parameters that ultimately govern the production response after fracture stimulation remain effective fracture length and effective fracture conductivity. This paper presents a simple and easily applied fracture stimulation design and optimization procedure that centers on these two vital parameters. The analysis includes adjustments to fracture conductivity for closure pressure, temperature, embedment, gel damage, non-Darcy turbulent flow, and non-Darcy multi-phase flow. A methodology is presented that optimizes fracture stimulation design for any reservoir type and can be readily applied by practicing stimulation engineers.