World energy demand is increasing. The next trillion barrels will be harder to access, harder to find and will be in ever smaller accumulations. New discoveries will undoubtedly be more difficult to produce and will have to be done with fewer and dwindling experienced resources.

The industry has begun to accept change due to their desired demand for improved efficiencies. These efficiencies include integrating the workforce (both service and operating groups), improving quality and efficiency of workflows, and improving the technologies that are feeding into the "Digital Asset™" service. Such technologies are better formation evaluation measurements, better geological models, and faster reservoir simulators, better able to integrate production data for comparison to the geological models. Connecting people and improving technology and workflows allow the right decisions to be made at the right time while spending the least amount of effort.

Today, necessity drives new and more dynamic integrated operations; and more efficient working relationships are evolving. This paper will discuss the challenge of doing more with less, exploiting more difficult reserves while lowering costs, increasing profits while reducing risk, and speeding up work processes while cutting non productive time.

The answers lie with in a series of steps towards cultural change: utilizing real-time collaborative environments allowing simple workflow methodologies to be applied and feeding improved measurements into improved models while continuous optimization occurs while simultaneously actual operations occur.

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