The international arena, specifically areas outside of North America, has increased in importance to those searching for oil and gas, for both economic and resource availability reasons. This creates a challenge to those accustomed to conducting business largely in the U.S. in best deploying their personnel and technological resources in an expanding international marketplace. Accordingly, this article addresses:

How can a technology-based company best structure itself to provide professional services and/or products throughout the world?

No stranger to the international marketplace, Schlumberger has had one mission from its inception--to provide the oil industry with value services to find and produce oil and gas efficiently and safely. From this broad philosophical foundation, the company has spent over sixty years molding an organization that will sustain its international focus on quality technology and service.

It is this organization that will be discussed herein, with the goal of identifying operational concepts and procedures that may help others to effectively disseminate and apply the latest petroleum technology worldwide.

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