Efficient integration of multiscale image and petrophysical data is becoming increasingly important to tackle emerging reservoir characterization challenges associated with complex carbonate and unconventional reservoirs. In this paper we illustrate an integrated digital rock physics and petrophysical data analysis methodology empowered by a digital core analysis ecosystem, for defining reservoir rock types and flow units in a micritic carbonate formation. We apply the methodology to 35 meters of cored well data acquired from the Late Jurassic Upper Jubayla Formation, equivalent to the lower Arab-D reservoir in Saudi Arabia. Pre-processing, segmentation and digital rock physics calculations are performed using whole core computed tomography (CT), plug micro-CT, thin-section micrographs and scanning electron microscopy data. Further whole core CT data analysis includes generation of mean intensity and heterogeneity logs. The digital rock ecosystem is applied to these multiscale image data and to spatially correlate with petrophysical well logs. The unique whole core CT processing step in the workflow allows the core barrels to be intelligently removed, and all the cores to be stitched together regardless of the total size of data. We thus access the full advantage of 3D whole core CT data that provides significantly high vertical resolution of rock properties in the well interval. Furthermore, the live ecosystem enables the continuous integration of image and petrophysical data as they become available over the duration of this study. Results from digital image analysis reveal the micro- and macro-pore types and their connectivity across multiple scales. Combined with plug and thin section data, log interpretation and digital image analysis, these pore types are upscaled into well log scale through texture-based rock-typing. The digital core analysis ecosystem we employ in this study has a unique capability of visualizing and analyzing large volumes of image and petrophysical data, allowing a novel method for rock-typing. The proposed methodology is scalable to data sets consisting of many wells, thus making it a valuable tool for accurate characterization of complex carbonate and shale reservoirs, which are becoming increasingly reliant on high resolution imaging techniques for pore space characterization.