Unconventional resource plays require that geophysicists redefine the value seismic brings for economic development of these assets. A large part of developing resource plays comes from optimizing engineering practices. Understanding that seismic data contains information regarding resource potential, rock properties, in-situ stress, reservoir pressure and fracture intensity/orientation allows for educated and optimized large scale development plans. The heuristic interpretation templates provided herein outline a method to interpret seismic data for estimated ultimate recovery (EUR) and the important physical properties for hydraulic fracturing all of which provide insight for optimizing completion efforts.

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