Saipem's life saving rules (LSR) have been well established in Saipem's processes and procedures for many years. However, the need for an effective campaign to transmit and embed them through the organization was recognized. An internal development team began to regenerate and precisely define the topics the LSRs should specifically target, focusing on how to critically define the way they could be released in an impactful way. This also extended into increasing competence.

The challenge resided in communicating the rules across a multi-language workforce with impact, whilst creating engagement. The ‘core rules’ were transmitted through highly impactful and interactive film clips, demonstrating the rule violation leading to an accident, pausing for group led discussion and reflection, before again proceeding to demonstrating the correct approach. The films were dubbed into 11 different languages, with the remaining LSRs presented through an innovative ‘language-free’ way. This approach facilitated understanding across different cultures.

There are 15 individual rules, and the communication campaign format releases one rule per month, using various tools to engage all levels of the organization.

A comprehensive online toolkit holds the campaign materials, including guidelines for the local assessment and implementation of the LSRs, toolbox talk guides, presentations and film media, recording and reporting mechanisms.

This paper describes the methodology behind an innovative and slow release campaign, including how the rules were developed and tailored to the organization's context, senior management commitment, the strategy to increase the technical competence and knowledge, and the campaign's success in impacting Saipem's safety performance.


In 2014, Saipem launched the ‘We Want Zero’ campaign, an initiative which aims to reduce fatal accidents to zero within the organisation. A series of events were delivered where business unit managers, leaders, HSE personnel and other vested stakeholders were challenged to identify actions that could be taken in order to achieve this aim.

As an outcome of this process, a key element that was identified as having a direct impact on the safety of our workers was the ability to understand and comply with a number of basic rules relating to typical activities performed within our industry.

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