In the frame of energy/heat/resources production and geogas storage by new technologies among the European Energy Platforms and Set Plan Energy, the paper considers some peculiar case histories - Italian mainly - during a decade of a fruitful cooperation between industry and Academia/Research Centers, in the frame of the growing need of "Debate Publique", within a complex and motley stakeholders community made by scientific-industry-public institutions. They are involved in the difficult task to study and accept (or refuse) projects strongly impacting the lived territory & underground, in densely populate countries, in terms of appropriate public communication and sound deontological behaviour (Geo-Ethics, as discussed in the recent Trieste Next EnergEthic public conference, September 26-28, 2014 and during the Energy Italian Summit in Milan, September, 29- October, 1, 2014, where the authors were involved in round tables as front end with the population too).
The paper recalls and rework years of "scientific" communication within the mass-media in this field, in the past also highlighting the positive and negative messages within articles (Quattrocchi, 2008). The newspaper articles need to be read in comparison to the true and objective scientific experimental data, gathered by the real scientific work, as perceived by citizens of medium scholastic culture, which not delve the geologic disciplines, but receive simply the journalistic front-end, very often as sensationalist scoops. This path progressively tangles as a consequence of the complex and conflicting use of underground to produce energy (hydrocarbons, geothermal reservoirs, gas storages, unconventional gas/oil, etc..), or resources (i.e., REE mining, etc…)
The efforts to review a "paper" published on newspapers and blogs could be more difficult than to review a scientific paper, as a consequence of the peculiar situations behind the scenes and the conflicts of interests staying in the nest, in a newspaper article or in a blog comment (locally political interests, commercial interests, attention-seeking, colleagues envies, etc..):herewith we discuss the case history of Commissione ICHESE.
The scientific journalists are normally of low scientific and ethical level and they are often coopted by negative mechanisms (mainly political for some newspapers or TV): the synergies among industry and Academia could lower a lot these negative situations.
In conclusions we suggest a "scientific journalist licence" and - paradoxically - grave procedures of "Hyppocrates adjuratory" for scientific journalists as well as for scientific community and operators involved in the sector. The case histories reported are emblematic of how the road is long, meandrous, but necessary.
A new text for a smart and innovative European Directivity to use underground to produce energy and Heat - including conventional & unconventional hydrocarbons - is discussed, as a result of a strict interaction between industry and Academia/Research, starting from the complex Italian Regulatory Issue: also a new communication-dissemination regulatory framework shoud be added.
