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Keywords: superiority
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Journal Articles
Journal of Petroleum Technology 71 (03): 32.
Paper Number: SPE-0319-0032-JPT
Published: 01 March 2019
... persuasive communication, one of the key concepts I teach is what I call superiorizing. You can’t just talk about the benefits of your product: you have to explain how your product has a superior cost/benefit combination to the alternatives. Imagine that you sold smartphones and your pitch was, “Our phone is...

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