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Keywords: Norton
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Proceedings Papers

Paper presented at the ASSE Professional Development Conference and Exposition, June 7–10, 2004
Paper Number: ASSE-04-746-1
... for a better measurement system. The business realities of today require a greater degree of efficiency, customer focus, continuous improvement and innovation. This new reality set the stage for the introduction of the Balanced Scorecard (BSC) concept by Robert Kaplan and David Norton. They published...

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