Publicity can be defined as a "systematic, planned approach to getting access to the media through the use of good story ideas, good relationship building, and good communication skills." Knowing how to get publicity for yourself, your programs or department or even your consulting practice can be a valuable skill. Of course, there are a few easy ways to get yourself noticed - just wear outrageous clothes or demonstrate some wild behavior - but these ways of getting noticed are not going to push you up the career ladder. Publicity doesn't just happen. You will need a plan to get yourself or your projects noticed and you will need to think about some objectives. What do you want to get out of your efforts to get noticed? Once you know, then you can decide which publicity methods you are going to concentrate on. In this presentation, we will discuss the basics of "Getting Noticed" and ways for both internal safety professionals and safety consultants to benefit from these techniques. This paper will concentrate on just a few of the many possibilities for you to generate publicity.
You might think that publicity is only a concern of consultants. While many safety consultants are more aware of the benefits of using publicity to reach their goals, the importance of getting the right attention for internal safety practitioners cannot be underestimated. Safety Professionals today face more diverse tasks and challenges than ever before. With possible added responsibilities that may include security, human resources, environmental, or quality, who has time for something as seemingly unimportant as publicity? Shouldn't you get noticed and recognized purely for the good work that you do? Unfortunately, this isn't always the case.
It's Free
Every press release, article or quote published about you or your company was basically free. If you compare this to paying for the same space in advertising space, you would be paying quite a bit, depending on the publication.
You get more audience attention
People generally look at the articles and skip over the ads.
It's more believable than advertising
People are more likely to believe something they read about your company than an advertisement you place about the great services of your company.
